MULTIMEDIA TECHNOLOGIES IN CONTEMPORARY MUSICAL PERFORMANCE: AN AUTHORIAL MODEL FOR REPRESENTING UKRAINIAN MUSICAL CULTURE BASED ON THE SUBOTENKO BAND CREATIVE PROJECT

Abstract

The article examines multimedia technologies as a factor in the development of contemporary musical performance and the representation of Ukrainian musical culture in the context of the digital transformation of cultural space. The relevance of the study is determined by the rapid development of digital forms of artistic communication, the integration of audiovisual media into musical practice, and the transformation of the modes of existence and dissemination of musical works in the contemporary media environment. The purpose of the article is to substantiate an authorial model for representing Ukrainian musical culture based on the SUBOTENKO BAND creative project through a comprehensive musicological analysis of the interaction between performance interpretation, digital music production, and multimedia technologies. The methodological framework combines general scientific and specialized musicological methods, including systemic, structural-functional, comparative, and musicological analysis, as well as the case study method. The study analyzes three musical works representing different genres in order to identify the specific features of integrating performance interpretation, digital music production, and audiovisual media. The findings demonstrate that the interaction of these components contributes to the actualization of the Ukrainian musical tradition, expands the possibilities of artistic communication, and shapes contemporary forms of representing musical works within the digital cultural environment. The scientific novelty of the study lies in the comprehensive musicological substantiation of an original authorial model developed on the basis of the SUBOTENKO BAND creative project, which generalizes the principles of applying multimedia technologies to the representation of Ukrainian musical culture.